Contents [ hide ] Introduction The online world has tremendously affected our everyday lives that sometimes it might even seem impo...
Introduction
The online world has tremendously affected our everyday lives that sometimes it might even
seem impossible to imagine our lives without technology and online communication. This trend
naturally transferred to the business world, where the new technologies opened up so many
exciting opportunities. The businesses out there were no longer confined by location or
restricted by infrastructure. Once everyone hurled to the big cities because these have been
places enabling your business to grow. Businesses needed more qualified employees, they
wanted exposure to more customers and opportunities to network and create partnerships. All
of these required your business having headquarters in a big city, but this is no longer needed.
All you need is a computer and the internet connection, and you are ready to take your
business anywhere you want.
Speaking of the business world, this term has so long been used in relation to big corporations
and management teams, but nowadays, we see more and more one-man businesses that grow
and expand their reach globally. There is a significant number of businesses completely set up
and run by a single person. Or they start as such, only to expand as their influence online
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begins to increase. Entrepreneurship has become a popular business model which helped so
many wonderful business ideas come to life.
The possibilities on the market are numerous, especially if we have in mind the online market.
There are so many different ways and strategies to set up and grow a business, depending on
the niche, resources, knowledge, etc. What is safe to say is that these opportunities are a part
of the online world, and new opportunities keep popping up. One of those is affiliate
marketing.
Affiliate marketing
While every business starting out nowadays will first create a website, optimize it and then
head to social media to establish a presence there, not everyone will consider affiliate
marketing as an opportunity at first. The goal of this ebook will be to show you the real
potential of affiliate marketing and how developing a strategy of your own can help your profits
soar and your business grow.
For starters, you will need to understand the difference between being a merchant and an
affiliate because these require two completely different strategies. In fact, these can develop
your business in different ways, so you can either focus on one or choose to be both, a
merchant and an affiliate, which, although less frequent, is still doable. You will also learn about
business models that are available in affiliate marketing. Affiliate programs and tools will be
essential parts of your strategy, which is why you need to learn about those as well. Your goal
will be to learn as much as possible about affiliate marketing opportunities and about different
affiliate programs and tools that enable you to form your own custom strategy, an approach
and a plan which will be oriented towards one idea – improve your business through affiliate
marketing.
Affiliate marketing is a part of online marketing, which means it is connected and related to all
of the segments of online marketing. This is why there will be a chapter about this connection,
and how using affiliate marketing requires at least basic knowledge of online marketing in
general.
Affiliate marketing statistics
Before defining the term and analyzing this concept of affiliate marketing, it is helpful to have in
mind a couple of statistics that illustrate the state of affiliate marketing in the business world at
this moment.
1. Approximately 15% of the digital media industry's revenue now comes from affiliate
marketing.
2. Over 50% of top affiliate programs fall into 4 categories: Fashion, Sports, Health &
Beauty, Travel
3. Top factors for choosing an affiliate program are product or service relevancy
(18.15%), affiliate program reputation (15.97%) and affiliate network or tracking
platform (11.58%).
4. The most common places to find new affiliate programs include information on the
merchant’s website, searches on Google and affiliate network websites.
5. Affiliate marketing will affect 14% of all e-commerce purchases in the United States.
6. With the power of social media, content publishers, and a plethora of digital media
readily available at their fingertips, today's consumers are more educated and
shopper-savvy than ever before.
7. When it comes to purchasing decision, price point had the most influence on a
Millennial (62%), outweighing recommendations from a friend (55%), brand
reputation (47%), and product quality (35%).
8. Mobile devices were crucial for Millennial mothers to search for the best possible
price of a product (79.4%), read reviews (68.9%), and download coupons (67.1%).
Even in-store shopping was greatly influenced by Millennial mobile users, with over
half (52%) comparing prices to other retailers.
9. More than 30% of affiliate-generated sales originate from a mobile device..
10. Nearly 50% of affiliate-referred traffic originates from a mobile device.
11. 40% of marketing professionals quote affiliate marketing as the most desired digital
skill.
What we can conclude about affiliate marketing is the following:
1. Affiliate marketing has (and will continue to have) an important role in e-commerce.
2. Affiliate marketing is an amazing opportunity to increase sales (and revenue) for
both merchants and affiliates.
3. Content is the best way to promote affiliate links.
4. Working on authenticity and reputation is the best way to earn credibility online and
thus increase the profitability of affiliate marketing.
5. Mobile is affecting affiliate marketing as well, which means mobile user experience
is something merchants and affiliates need to focus on.
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